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Navigating Crisis Communication and Conflict

Lessons from My November 2025 C12 Curriculum This blog comes straight from my November 2025 C12 curriculum. If you’re not familiar with C12, it’s a peer group for Christian CEOs and business owners. Think of it like a monthly board meeting, but with prayer, accountability, and conversations about leading with faith. It’s been one of the best things I’ve ever joined as a business owner. This month’s lesson focused on navigating crisis communication and turning…

From Struggle to Success: The Power of Doing What You Love

True success isn’t just about money—it’s about loving what you do and finding purpose in helping others. Hear how one business owner turned challenges and tough conversations into opportunities to connect, serve, and grow. After 27 years of hard work (more…)

How “Epic Content Marketing” Can Help You Build an Insurance Agency People Actually Want to Hear From

When’s the last time you actually wanted to read a marketing email? If your answer is “Never, unless it involves free coffee,” you’re not alone. That’s exactly why Joe Pulizzi’s Epic Content Marketing hit home for me. It’s a reminder that people don’t wake up thinking about your insurance agency, but they do wake up thinking about themselves, their families, their businesses, and their worries. Pulizzi says the goal isn’t to sell, it’s to become…

The Business Value of What You Remember

Each month, I memorize one verse of Scripture. It’s a simple discipline that connects my faith to my focus. It helps me pause, reflect, and remind myself that wisdom comes from God, and that my business decisions should flow from that foundation. I began doing this years ago when I realized how easy it is to be surrounded by information but shaped by very little of it. We read, listen, and scroll constantly, yet how…

JenesisNow Adds AI-Powered Email and Text Campaign Tools

Big News for Insurance Agents! JenesisNow just got smarter. Our new AI-assisted marketing templates make it effortless to create, polish, and send professional email and text campaigns, right inside your management system. No switching between tools No copywriting stress Just faster, more effective communication that keeps your agency top-of-mind with clients Read the full announcement here on EINPresswire

Meet the team – Misty Bayerl

Meet the Team – Misty Bayerl Introducing Misty Bayerl, our Executive Assistant here at Jenesis. Misty describes her role as part coordinator, part organizer, and full-time problem solver — ensuring everything behind the scenes runs smoothly. Her day begins with communication, sorting through messages, and making sure schedules align so everyone has what they need to succeed. But Misty’s work goes beyond emails and calendars. From podcasts to written content, she helps manage projects across…

Redefining Success: How Trust Built This Agency’s Legacy

What does success really mean? For Mike, it’s not about titles or numbers; it’s about trust, community, and the people who believed in him from the start. In this heartfelt clip, Mike shares how building genuine relationships and earning the (more…)

12 Traits That Build Great Insurance Agencies

There’s a book that’s been on my shelf for years—The 12 Traits of the Greats by Dr. Dave Martin. It’s one of those reads you finish and think, “I should probably read that again with a highlighter.” Martin unpacks what he calls “The Dozen Distinctions That Separate the Average from the Exceptional.” These traits aren’t mysterious—they’re the habits, mindsets, and disciplines that create greatness in business, leadership, and life. As I reread it recently, I…

Replay of The Insurance Agency Marketing Budget Webinar

Tired of guessing what to spend on marketing? In this hands-on workshop, you’ll calculate your agency’s ideal marketing budget, identify your top growth channels, and create a customized allocation plan you can put into action immediately. Walk away with clarity, confidence, and a plan designed to fuel your agency’s growth.

AMS vs. CRM: What’s the Real Difference (and Why You Need Both)

Understanding how your insurance agency management system and CRM work together to grow your business. If you’ve ever sat at your desk thinking, “Do I need an AMS or a CRM—or both?” you’re not alone. Independent insurance agency owners ask that all the time. After all, both systems manage contacts and workflows, and both help your team stay organized. But here’s the truth: they’re built for different missions. Your Agency Management System (AMS) keeps your…

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